Now your smile goes even further.

FaceTime for Mac makes it possible to talk, smile, wave, and laugh with anyone on an iPhone 4, iPod touch, or Mac from your Mac over Wi-Fi. So you can catch up, hang out, joke around, and stay in touch with just a click. Sure, it’s great to hear a voice. But it’s even better to see the face that goes with it.

via Apple – FaceTime for Mac.Apple.com/facetime

It hasn’t been that long, really, but already we consumers collectively expect a lot more from our mobile devices than just a couple years ago. See that? I said mobile device – we don’t even call them phones anymore. Bringing a real browser to a mobile phone changed the landscape of not just mobile phone technology, but how web developers/designers and even network engineers planned and executed strategies.

The iPhone 4, with Facetime, hasn’t been out that long and may not be perceived as a game changer, but I see Facetime as something competitors have to adopt in some manner. Now Apple is extending this experience to their notebooks and desktops, ensuring a much wide adoption. Within two years time, I wager we’ll all take ‘video call’ ability for granted just as we do an enriched mobile browsing experience.